RENOVATION

New York, Chicago, Los Angeles, Washington, Denver

This project and client has been one of the closest to my heart. Planta came to ICRAVE looking to revamp their interiors and become a go to high end vegan brand in US. This was my first project at ICRAVE.

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I worked with the Creative Director and became the design lead for Planta. I started with 1 location, and ended up managing 11 locations over the course of a year along with a PM.

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There are 3 Plantas - Classic (All Cuisine Fusion), Cocina (Latin inspired) and Queen (Asian Inspired). Not only was each location taking into account the local vibes of the neighborhood, but it also had to also connect with the existing personality of its sister locations.

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Planta Cocina flaunts hand-crafted feel in each of its spaces. The brand embodies the love of art, craftsmanship and imperfections in its textures seen in the space. It has bold arches that make a statement while keeping the space soft all around. Planta Queen is the sexy brand of Planta. It has a badass energy that I love, with sharp patterns and shapes all around. While Planta is a nature inspired, greener palette, with lots of color tones and patterns of plants.